If we want to invent some expressions, we might as well invent high shopping when we are referring to shopping in expensive shops, playing Julia Roberts shopping in LA in Pretty Woman. You can also find these exclusive shops in Madrid, as you can judge by the high rent prices of shops on Calle Serrano, some 175 per square meter on average.
Let’s stay in Serrano, one of the noblest streets in the Salamanca district, which concentrates its commercial stretch closest to Plaza de la Independencia or to the Puerta de Alcalá, where it culminates. There you can find a good representation of the most exclusive and select brands in the world, in shops that are valuable on their own, such as Loewe (Serrano, 26), that holds a fashion photography exhibition by Lillian Bassman during the month of July, included in the programme of PhotoEspaña.
With 155 stores from Juan Bravo to the Puerta de Alcalá, on Serrano you can find brands such as Carolina Herrera, Prada, Yves Saint-Laurent, Salvatore Ferragamo, Tous, Forever Young, Ágatha Ruiz de la Prada or Roberto Verino. Also inside this high-level spectrum there is affordable fashion brands, such as Zara, classed as “hyperbolic” by the press due to its huge size at number 23; or Adolfo Domínguez, located at number 5. The ABC Serrano shopping centre, at the old headquarters of the ABC newspaper, is also worth a visit.